During my first internship at Vedasis Analytics Private Limited, I played a key role in a cross-functional team tasked with revamping their flagship AI SaaS platform for influencer marketing. This experience was foundational, allowing me to apply a rigorous UX process to a high-growth startup environment. I contributed to the end-to-end redesign of the website, focusing on translating complex AI analytics into an intuitive, user-friendly interface.

My contributions included conducting UX audits of the existing site and performing user research to understand the specific needs of influencers and marketers. I developed detailed user flows, sketches, and low-to-high fidelity prototypes to visualize the new direction.